Lionel Messi , who plays for "Inter Miami", starred in an advertisement for the Saudi clothing brand Sayar . For this purpose, the player dressed in the Arab national costume, reports Arab News .

It is not the first time that Messi participates in the promotion of Arab culture. In May last year, according to an agreement with the Saudi Arabia Tourism Authority, Messi became the main character of an advertising campaign for trips around the country.

The goal of the legendary football player was to eliminate the prejudices surrounding the Kingdom of Saudi Arabia, which exist in Europe, India and China. He and his family went to the 300-year-old At-Turaif fortress in Diriya district and ate traditional Arabic food. After that, the famous football player visited the Horse Museum, rode an Arabian horse and posed for cameras with a falcon in his hand.

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