McDonald's Malaysia sued the organizers of the boycott.

McDonald's, which has been boycotted for supporting Israel's massacre of Palestinians, reported last quarter that it missed its sales targets for the first time in four years. "As long as the war continues, we don't expect a recovery in these markets," McDonald's CEO Chris Kempczynski said.

American restaurant chain KFC has temporarily closed 108 of its branches in Malaysia following a boycott launched in response to Israel's attacks on the Gaza Strip. Earlier, KFC used the phrase "Sorry, no tentacles here, but finger-licking good chickens" in an ad campaign. These words were taken as a mockery of the millions of Gaza residents living in tents. McDonald's and Starbucks revenues also fell.