The first date-based Cola was developed in Saudi Arabia

Milaf Cola: Could there be a new competitor for Coca-Cola and Pepsi?

Saudi Arabia recently introduced the world's first date-based carbonated drink, Milaf Cola. This drink is distinguished not only by the fact that there is no added sugar, but also by the beneficial properties of dates. Manufacturers claim that this drink is a healthy alternative to traditional sodas and fully meets international food safety standards.

Milaf Cola is made from dates and contains fiber, antioxidants and important minerals such as magnesium and potassium. This drink uses natural date extract for sweetening, which makes it much healthier than regular sodas.

The drink was produced by Thurath Al Madina, a subsidiary of the Saudi Arabian State Investment Fund, and its official presentation was held at the date festival in Riyadh. Company head Bander Al-Qahtani and Minister of Agriculture Abdurrahman Al-Fadli took part in the presentation.

The arrival of Milaf Cola on the market could be a new competitor for traditional beverage producers, including Coca-Cola and Pepsi. The main advantages of the drink are:

1. Healthy content: Dates are used instead of sugar, which is not harmful to health.

2. Environmental sustainability: Due to the use of local dates, the impact on the environment is minimized.

3. Supporting the local economy: The beverage is in line with Saudi Arabia's economic diversification strategy.

"Milaf Cola" is expected to be widely accepted among health advocates who are looking for an alternative to traditional drinks. At the same time, the success of the drink in the global market will depend on its price, taste and marketing strategy.

The potential of Milaf Cola in competition with Coca-Cola and Pepsi is not yet clear, but for supporters of a healthy lifestyle, this drink may become an attractive choice.