Boycott of Western brands: restaurants and corporations' profits are falling sharply

Boycotts against Western brands in Muslim countries are sharply reducing their revenues. Consumers are avoiding products from companies suspected of supporting Israel.

The impact of the boycott

One of the biggest losers was Amerisana Restaurants, whose 2024 profit fell 39% to $158.8 million. Consumers in the Middle East and Asia have been avoiding its restaurants.

Which brands are being boycotted?

It is noted that consumers are also boycotting brands such as Coca-Cola, KFC, Starbucks, Mondelez, and Pizza Hut.

Reason for the boycott

Social media and activist organizations are calling for a boycott of these brands' products in an effort to pressure Israel to end the war in Gaza.

What measures are corporations taking?

The Amerisana Restaurants report noted an increase in depreciation due to new restaurant openings in the UAE and corporate taxes. However, analysts say the boycott remains the main factor in the company's revenue decline.

Experts are calling the boycott the largest economic resistance movement in recent years, and it is expected to cause significant financial losses for multinational corporations.