Boycott effect: Starbucks is cutting staff

Boycott effect: Starbucks plans to cut jobs

Starbucks, the American coffee giant, recently announced plans to cut an undisclosed number of corporate jobs. The decision was made due to declining sales and the need to restructure the company.

Starbucks has faced boycotts in recent years. The company has faced criticism during the Israel-Gaza conflict, particularly from consumers in Muslim countries. Starbucks' initial statements hinting at its support for Israel fueled the boycott movement. However, the company later retracted its statements and said it did not support genocide.

Turkish brands are benefiting

Interest in local products is growing amid boycotts. Turkish soft drink manufacturer Sola Turka managed to increase sales tenfold in 2024. This increase was due to a mass boycott of American and Western companies following Israel's military actions in the Gaza Strip.

What is expected?

Starbucks faces two major challenges: rebuilding sales and mitigating the negative impact of boycotts. While local producers in various markets are benefiting from boycott campaigns, Starbucks must take steps to maintain its global presence.

For more information on the boycott and its impact on local markets, check out the links above.